OTA & Direct Booking Strategy
Stop giving away 20% commission on bookings you could win direct.
Book a Free Strategy CallThe Challenges You Face
Sound familiar? You are not alone.
Booking.com Dependency
Over 60% of bookings come through OTAs, costing you 15-25% commission on every one.
Weak Website
Your website does not convert because it lacks urgency, trust signals, or a smooth booking flow.
No Direct Marketing
You have no system to capture guest data and market to previous guests.
Rate Parity Confusion
Unsure how to price across channels without violating parity agreements or cannibalising revenue.
What We Deliver
Practical expertise that drives measurable results.
Direct Booking Optimisation
We audit and improve your website, booking engine, and direct booking incentives to convert more visitors.
Channel Mix Strategy
We balance your OTA, direct, corporate, and group business to optimise net revenue, not just gross.
Guest Database & CRM
We help you build and use a guest database for repeat marketing, loyalty, and direct rebooking.
Metasearch & Paid Channels
We advise on Google Hotel Ads, TripAdvisor, and other paid channels that drive direct bookings cost-effectively.
How We Work
A clear process from first conversation to measurable results.
Channel audit
We analyse your current booking mix, commission costs, and conversion rates by channel.
Direct booking plan
We design improvements to your website, booking flow, and direct marketing to shift the mix.
Implementation
We set up the changes, launch campaigns, and configure tracking to measure the shift.
Monitor and optimise
We track the direct vs OTA ratio monthly and adjust strategy to keep improving.
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Frequently Asked Questions
Common questions about this service.
Should I leave OTAs entirely?
No. OTAs provide visibility and acquisition that would be expensive to replicate. The goal is a healthier mix, typically reducing OTA dependency from 60-70% to 40-50% while growing direct bookings.
What is a good direct booking percentage?
It depends on your property type, but a healthy target is 40-60% direct bookings. Boutique hotels in strong destination markets can achieve higher, while business hotels may rely more on corporate channels.
Do I need a new website?
Not necessarily. Often, targeted improvements to your existing site and booking engine can significantly improve conversion. We will assess what you have and recommend the most cost-effective path.
Ready to Get Started?
Book a free strategy call to discuss how we can help.