Wet-Led Pub Strategy
Build a drinks-led pub that maximises every pint, cocktail, and glass of wine.
Book a Free Strategy CallThe Challenges You Face
Sound familiar? You are not alone.
Declining Wet Sales
Beer volumes falling year on year as drinking habits change and competition grows.
Margin Pressure
Cost of goods rising but reluctant to pass price increases to customers.
Limited Range Knowledge
Not sure what to stock or how to balance craft, premium, and value options.
No Events Strategy
Evenings and weekends busy but midweek and daytime trade is flat.
What We Deliver
Practical expertise that drives measurable results.
Drinks Range Optimisation
We analyse your sales data and local market to build a drinks range that maximises margin and appeal.
Pricing & Margin Strategy
Data-driven pricing across categories that improves GP without alienating customers.
Events Programming
We design an events calendar that drives footfall on quiet nights: quiz, live music, tastings, sports.
Stock Control & Wastage
Systems to track stock, reduce wastage, and manage deliveries efficiently.
How We Work
A clear process from first conversation to measurable results.
Sales analysis
We analyse your wet sales data by category, day, and daypart to understand the current picture.
Range review
We audit your drinks range against local demand, competitor offerings, and margin targets.
Strategy design
We create pricing, range, and events strategies with clear revenue and margin targets.
Implement and track
We roll out changes and track the impact on wet sales, GP, and footfall.
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Frequently Asked Questions
Common questions about this service.
Should I add craft beer to my range?
It depends on your customer base. We analyse your local market and current customers to recommend the right balance of craft, premium, and mainstream. Adding craft for the sake of it can backfire if the demand is not there.
How do I increase my wet margin?
The biggest levers are usually range optimisation (stocking the right mix), pricing strategy (strategic increases on less price-sensitive categories), and wastage reduction. We typically find 3-5% margin improvement is achievable.
Are quiz nights still worth running?
Done well, yes. A good quiz consistently drives 30-50 extra covers on a quiet night. The key is consistency, quality, and building it into a habit for regulars.
Ready to Get Started?
Book a free strategy call to discuss how we can help.